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MARCELO D2
E BEM BOLADO
Year: 2021
Type of Work: Advertising Campaign, Product
Client: Bem Bolado Brasil, Marcelo D2
Role: Content Strategy and Planning
Creative Direction: Cássio Neves
Film Direction: Luiza Machado
Art Direction: Douglas Ribeiro
Illustration: Douglas Ribeiro
Copywriting: Demétrius Rocha
Social Media: Ariadne Mathias, Mayra Simon
Photos and Videos: Pupila Dilatada, Ronald Land
Singer and songwriter Marcelo D2 is a cannabis icon for an entire generation.
In the fight for legalization and standing up to prohibition, the paths of Bem Bolado and Marcelo D2 crossed.
The result? The launch of the new Marcelo D2 line of rolling papers and tips — already infused with activism and representation from the name alone.
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