O LEGADO DE OURO
Year: 2023
Type of Work: Advertising Campaign, Product Launch
Client: Bem Bolado Brasil, Sabotage’s Family
Role: Content Coordination, Strategic Planning
Creative Direction: Cássio Neves, MOOC
Art Direction: MOOC, Bem Bolado Brasil
Design: Douglas Ribeiro, Mariella Galafrio
Copywriting: Kamilla Jacoub
Social Media: Bruna Pardini
PR: RPretas, Evva Comunicação
Photography: Lu Helena, Arthur
Sabotage Lives On. In his powerful poetry, unique cadence, unmistakable voice, and invaluable legacy. The multi-talented artist, who would have turned fifty in 2023, continues—two decades after his early passing—to drive essential conversations, inspire creative minds, and fuel artistic production from and for the periphery.
Bem Bolado launched a product line celebrating the life and work of Sabotage. A true collector’s kit, featuring rolling papers, tips, stickers, and customized boxes paying tribute to Sabota and his iconic album O Rap É Compromisso.
In the #Sabotage50 project, I was responsible for planning the whole campaing, coordinating the creative teams,
CAMPAING SABOTAGE & BEM BOLADO
With original handwritten lyrics and visuals honoring the Maestro do Canão, Bem Bolado launched a product line celebrating the life and work of Sabotage alongside his family and friends.
The campaign was divided into two phases: first, the sale of a limited-edition kit on the e-commerce platform, and second, the distribution of products at retail locations across the country.
To bring the concepts "O Legado de Ouro" and "Rap é Compromisso" to life, we produced a serie of videos and photos, featuring a variety of collaborators.
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Sold out of 1.000 kits in less than 48 hours
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Reached more than 1MM of impressions across the platforms
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Over 100 people were impacted with the commemorative press kit including artists, musicians and influencers.
