COLA NA RODA!
Year: 2021
Type of Work: Advertising Campaign, National Promotion, Influencer MKT
Client: Bem Bolado Brasil
Role: Content and Team Coordination
Creative Direction: Cássio Neves
Art Direction: Douglas Ribeiro
Art Assistant: Mariella Gallafrio
Copywriting: Kamila Jacoub
Social Media: Mayra Simon
PR: Evva Comunicação
To celebrate its 10th anniversary, Bem Bolado launched the institutional campaign “Cola na Roda”, bringing back the brand’s playful DNA that had been tucked away since before the pandemic.
In this 360 campaign, I contributed to the strategic planning for social media and the development of key actions. I was also responsible for selecting and reaching out to influencers and artists who actively participated in the campaign’s communication, as well as those who were impacted by the commemorative
press kit.
10TH ANNIVERSARY GIVEAWAY
A nationwide giveaway with hundreds of prizes, including: an all-expenses-paid trip to a destination in Brazil, product kits, clothing kits, world cup-themed commemorative t-shirts, a year’s supply of rolling papers, and the results were:
+ 30,000 REGISTRATIONS
+ 15,000 LUCKY NUMBERS ISSUED
+ 10,000 POS MATERIALS ACTIVATED
CREATORS X BEM BOLADO
WHAT DOES "BEM BOLADO" MEANS TO YOU?
The campaign explored the meaning of Bem Bolado from different perspectives, celebrating Brazilian culture in its many expressions — from skateboarding to samba, from the berimbau to the tambor de crioula. It reinforced the brand’s mission to stand for diversity and freedom.
To bring this to life, we invited artists from various fields and real people to share their take on what Bem Bolado means — through photos, illustrations, and videos — and become part of the campaign.
