I am Ariadne (Adie) a brazilian graphic designer who loves crafting campaings and creative ideas.
ABOUT ME
If my life were a movie, it’d be one of those with scenes jumping through time, handheld camera, and a script written in pencil, always ready to be rewritten.
I tested a lot before finding my path.
I photographed, filmed, edited, taught, planned, coordinated. I explored many formats and languages until I realized my compass wasn’t about what I was doing, but why. And that “why” has always been about telling real stories, sparking unexpected encounters, and turning ideas into things that matter in the world.
II've worked with art direction, audiovisual, social media, branding and with diverse brands, agencies and other businesses. I'm hands-on, determined, and curious. I like to think of my work as a good recipe: it takes technique, a bit of improvisation, some time in the oven. And it’s made to be lived, not just presented.
If you’re looking for someone who connects unlikely ideas, solves creatively, and carries great stories both in the portfolio and in life, let’s talk!
EDUCATION
2013 - 2018
University of the State of São Paulo (UNESP/FAAC)
Bachelor's Degree in Graphic Design.
2016 - 2017
International Academy of Cinema (AIC)
Direction of Photography Intensive Course
2023 - 2024
Dublin Cultural Institute (DCI)
Exchange Program - General and Business English
LANGUAGES
🇧🇷
Portuguese (Native)
🇬🇧
English (Advanced C1)
🇪🇸
Spanish (Pre-intermediate B1)
SKILLS
Content Strategy
360 Campaigns & Creative Concepts
Branding & Art Direction & Design
Audiovisual Production
Creative Leadership
Planning & Project Management
PUBLISHING AND RESEARCH
MELARA, L. F.; MATHIAS, A. F. ; ANDRADE, A. B. P. ; MAGALHAES, A. M. R. ; OLIVEIRA, P. R. M. ; AQUINO, H. P. . Desenhando Memórias em Espaços Solidários: um registro de emoções no abrigo de idosos Vila Vicentina. CUADERNOS DEL CENTRO DE ESTUDIOS DE DISEÑO Y COMUNICACIÓN, v. 109, p. 163-171, 2020.
MELARA, L. F.; MATHIAS, A. F. ; ANDRADE, A. B. P. . Velhas Lembranças, Memórias de Vida. 1. ed. Rio de Janeiro: Autografia, 2019. v. 1. 192p .
MELARA, L. F.; MATHIAS, A. F. ; ANDRADE, A. B. P. . Velhas Lembranças, Memórias de Vida. 2019. (Editoração/Livro).
MELARA, L. F.; MATHIAS, A. F. ; ANDRADE, A. B. P. . ENSAIOS EM DESIGN: Velhas Lembranças, Memórias de Vida. 2019
MELARA, L. F.; MACHADO, D. V. F. ; MATHIAS, A. F. . Design e Memória Oral aplicados ao Cuidado da Mulher. In: XIII Congreso Latinoamericano de Enseñanza del Diseño, 2022, Buenos Aires. Actas de Diseño, 2022. v. 42. p. 182.
ANDRADE, A. B. P. ; MAGALHAES, A. M. R. ; MELARA, L. F. ; MATHIAS, A. F. ; OLIVEIRA, P. R. M. . Desenhando Memórias em Espaços Solidários: um registro de emoções no abrigo de idosos Vila Vicentina. In: V Coloquio Internacional de Investigadores en Diseño, 2020, Buenos Aires. Actas de Diseño. Buenos Aires: Facultad de Diseño y
Comunicación - Universidad de Palermo, 2020. v. 33. p. 81-82.
MATHIAS, A. F; ANDRADE, A. B. P.; "Símbolos de uma vida criminosa: Identidades desveladas em tatuagens.", p. 1646-1651 . In: . In: C. G. Spinillo; L. M. Fadel; V. T. Souto; T. B. P. Silva & R. J. Camara (Eds). Anais do 7º Congresso Internacional de Design da Informação/Proceedings of the 7th Information Design International Conference | CIDI 2015 [Blucher Design Proceedings, num.2, vol.2]. São Paulo: Blucher, 2015.
MATHIAS, A. F; ANDRADE, A. B. P,; MOURA, M. C. "Nublado: Universidade em Crise". Trabalho de conclusão em Design. Bauru: FAAC/UNESP, 2018
TALKS
Talk I Fórum para o Fim do Mundo, event part of the #ACT4SDGs movement
Lecture "Photography as a Commercial Communication Tool"
Presented for the Photography I course offered by the Department of Design – FAAC/UNESP. (2021, 4 hours)
Lecture "Reflections on Photography
A 12-hour lecture series delivered to approximately 100 undergraduate students from the Design program at FAAC/UNESP, as part of the Photography I course. (2022, 12 hours)
Workshop at XIV Architecture Week – Women in Photography
( 2017, 4 hours)
Workshop at XVII Design Meeting of Bauru (Interdesigners) – Creative Portraits (2017, 4 hours)
Thesis Defence Committee - Student: Matheus Giovanoni Nardini; The Creative Process of nblu Neptune; M Undergraduate Thesis (Design) – FAAC/UNESP (2020)
Thesis Defence Committee - Student: Waldir dos Santos Souza Junior Universidade do Bem: Design Management for Cultural Projects; Undergraduate Thesis (Design) – FAAC/ UNESP (2023)
Interview LM&Company (https://www.lucasmelara.com.br/post/3-perguntas-adie-mathias-desafios-na-criacao-de-conteudo-na-internet )
Interview Social Bauru https://www.socialbauru.com.br/2019/06/18/bauruense-livro-fotografico-vila-vicentina/
EVENTS
Presentation/Congress MELARA, L. F.; MATHIAS, A. F. ; MACHADO, D. V. F. . Design e Memória Oral aplicados ao Cuidado da Mulher. Buenos Aires: Facultad de Diseño y Comunicación - Universidad de Palermo, 2022.
Presentation/Congress ANDRADE, A. B. P. ; MELARA, L. F. ; MATHIAS, A. F. ; MAGALHAES, A. M. R. ; OLIVEIRA, P. R. M. ; AQUINO, H. P. . Desenhando Memórias em Espaços Solidários: um registro de emoções no abrigo de idosos Vila Vicentina. 2020
Presentation/Congress XVII Jornada Multidisciplinar: Diversidade, Acessibilidade e Direitos: Diálogos com a Comunicação. Símbolos de Uma Vida Criminosa: Identidades desveladas em tatuagens. 2015
Presentation/Congress 7º Congresso Internacional de Design da Informação/Proceedings of the 7th Information Design International Conference | CIDI 2015. Símbolos de Uma Vida Criminosa: Identidades desveladas em tatuagens. 2015
Presentation/Congress XXVII Congresso de Iniciação Científica da UNESP III Fórum Internacional de Iniciação Científica da UNESP Símbolos de uma vida criminosa: identidades desveladas em tatuagens. Ariadne Franco Mathias; Ana Beatriz Pereira de Andrade. 2015
Congress XIII Congreso Latinoamericano de Enseñanza del Diseño. Buenos Aires: Facultad de Meeting Diseño y Comunicación. 2022
Congress VI Congreso Latinoamericano de Enseñanza del Diseño. 2015
Meeting World Creativity Day. Design e Cultura na Era da Agenda 2030. 2024.
Meeting XVII Encontro de Design de Bauru (Interdesigners). 2017
Meeting XXIVII Encontro Nacional de Design. Bauru: UNESP, 2017.
Meeting VI Encuentro Latinoamericano de Diseño. Buenos Aires: Facultad de Diseño y Comunicación - Universidad de Palermo, 2015
Meeting XXIV Encontro Nacional de Design. Goiânia: UFG, 2014
Meeting XV Interdesigners: Encontro de Design de Bauru. Bauru: UNESP, 2013