With true stories of those who face the full weight of the system through their art, the campaign signed by João Wainer announces the brand's arrival in the clothing and accessories sector, made with hemp and organic cotton.
 

Through portraits of real people who combat prejudice with their art, Bem Bolado introduces protagonists who have overcome social, racial prejudice, and transphobia, including the designer Braga, the graffiti artist Irene, DJ Pam Belli, beatmaker Márcio Dabliueme, and rapper Sant, with the aim of communicating the importance of giving a voice to those who represent the brand's lifestyle.
 

The slogan "Bole Sua Moda" (Roll Your Fashion) was created to dress ideas, rights, and stories, with plenty of prints, colors, and creativity. My responsibility was the strategic launch planning, team management, and creative content coordination for social media.