OUROCAP

Ourocap is a brazilian financial product known as a capitalization bond, a savings plan that combines investments with the chance to win cash prizes, widely used in Brazil. For the “Ourocap 30 Years” campaign, I worked as the Art Director, responsible for designing the artwork that was later animated and integrated into the LED screens and chroma key during the production. 
 

The campaign starred the iconic Brazilian singer Xande de Pilares and celebrated three decades of Ourocap’s presence in the market. In addition to creating the static designs, I was also responsible for capturing the backstage atmosphere through videos and photos, highlighting the collaborative spirit and vibrant energy of the production.